PURPLE SKY, LLC –  WEBSITE DATA PRIVACY STATEMENT

Purple Sky, LLC (“SKY”, “we”, or “us”) respects your privacy and is committed to protecting the accuracy and confidentiality of data we collect from or about you. To that end, Sky wants you to be familiar with how we collect, use, disclose, and retain data.  This Data Privacy Statement covers the collection, use, and disclosure of data collected via purplesky.com (the “Site”) including mobile websites, tools, and apps, and also describes your legal rights in relation to such data. By using this Site, you are subject to the terms and conditions of this Data Privacy Statement.

  1. Data Collection

We acquire data relating to you in a variety of ways, as described below. Such data may include personal data, i.e., information that alone or in combination with other information identifies you as an individual or can be reasonably linked to your identity.

Data You Provide: When you contract us, submit questions, request information, or give us feedback via this Site, we may ask you for data, such as your name, postal and/or email address, telephone number, etc., so we can respond or follow up. We may also ask you to provide other data relevant to your question, request, or feedback, such as your geographical location, industry, and preferred contact method.

We generally do not seek data that may be considered “special” or “sensitive” personal data (e.g., government identification numbers or information related to an individual’s racial or ethnic origin, political opinions, religious or other beliefs, health, criminal background, or union membership) from visitors to this Site,

If you voluntarily share with us or post/upload  any “special” or “sensitive” personal data to this Site for any other reason, you consent that we may use such data in accordance with applicable law and this Privacy Statement.

Note:  Information or materials you post or disclose on this Site via message boards, chats, profile pages, blogs, and other services (including social media services) are publicly available and may be seen by other visitors to this Site. You should consider this when deciding to disclose any personal data or any other information on this Site.

Data Automatically Collected: We automatically receive certain data about the computer or device you are using when you visit this Site.  This data may include Internet protocol (“IP”) addresses, browser type, Internet service provider (“ISP”), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site

  1. Data Use

We use data about you for the purpose(s) for which it was collected or provided to us, as stated at the point of collection.

We may also use such data to:

  • Administer, operate, and manage this Site.
  • Communicate with you about this Site.
  • Provide you with information about products or services that you request from us or otherwise complete a transaction you request or authorize.
  • Customize or personalize your user experience and the content we deliver to you, including providing you with content that is more relevant to you.
  • Contact you about SKY business and events or to provide you with promotional materials or offers for products/services (“Marketing Communications”). We may provide these communications and offers via email, postal mail, online, social media platforms, text messages, and other means.
  • Carry out our internal business purposes, such as corporate transactions, audits, and data analysis; conduct research and analytics about your use of this Site and interaction with us; develop new products; improve this Site and our existing products and services; identify usage trends; assess the performance of our advertisements; optimize our advertising campaigns; and determine the effectiveness of our communications; and for other lawful or legitimate purposes, which may be reasonably required for day-to-day operations.
  • Comply with applicable laws, judicial or governmental requests, or exercising or defending legal rights.
  • Fulfill the purpose for which you provide it.
  • To prevent and detect fraud or other types of wrongdoing.

If you are an employee of SKY, please refer to the Employee Handbook for information about how we collect and use your personal information during and after your working relationship with us.

  1. Processing Personal Data – Legal Basis

Applicable law in certain countries requires us to set out in this Privacy Statement the legal basis upon which we rely in order to process personal data. Sky will normally collect and/or process your personal data pursuant to one or more of the following legal bases:

  • We may rely on the consent that you provide us at the point of data collection or disclosure to us to process such data for the purposes outlined herein.
  • The processing is in our legitimate interests which do not override your data protection interests or fundamental rights and freedoms.
  • The processing is necessary to perform a contract with you.
  • The processing is necessary to comply with our legal obligations.

If we need to process your personal data for an incompatible purpose not discussed in this Privacy Notice, we will provide notice to you and, if required by law, seek your consent. We may process your personal data without your knowledge or consent only where required by applicable law.

  1. Disclosures of Personal Data

SKY takes due care to allow your personal data to be accessed only by those who need such access to perform their tasks and duties, and to third parties who have a legitimate purpose for processing or accessing it. We will not use your user information without a valid legal basis to do so and will anonymize such information whenever possible.  Our primary goal in collecting, using, and sharing user information is to enhance your experience on the Site, support the Site, and improve its features and performance.

Other than as required by laws that guarantee public access to certain types of information or in response to subpoenas or other legal instruments that authorize access, personal information is not actively shared unless you specifically agree to such disclosure. In particular, SKY does not re-distribute or sell personal information collected on our web server and we do not and will not sell any personal data to third parties for their own commercial use.

We will never use your personal data to advertise, promote, or market third-party goods or services to you.

Your user information may be used for the purposes outlined below:

  • Third parties that provide services to us such as system hosting, management, and support; data analysis; facilitation of advertisements; data backup; and data security and storage services;
  • Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, including in connection with a bankruptcy or similar proceeding;
  • Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests; and
  • Other third parties as we believe necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to enforce our terms and conditions; (d) to protect our operations; (e) to protect our rights, privacy, safety, or property, and/or those of you or others; and (f) to allow us to pursue available remedies or limit damages that we may sustain.
  1. Cookies Notice

SKY and its third parties may use cookies or similar technologies (e.g., pixels and pixel tags, ad tags, clear GIFs, and Javascript) to analyze trends, administer the Site, track users’ movements around the SITE, and to gather demographic data about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

  1. Data Retention

Unless you have revoked your consent or requested to delete certain user information, we will retain your personal data only for the amount of time necessary to fulfill the various purposes outlined in this Privacy Statement, unless a longer retention period is required by law.  When we no longer have an ongoing legitimate business need to process your personal data, we will either delete or anonymize it.  We reserve the right to use such anonymous data for any legitimate business purpose without further notice to you or your consent.

We may retain certain user information for specific legitimate interests where we have an ongoing business need (for example, relating to core Site functionalities such as fraud-prevention and account recovery, or to comply with applicable tax, legal or accounting requirements).

  1. Data Security

We use appropriate and reasonable organizational, technical, and administrative measures to protect data under our control. Unfortunately, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. If you feel that the security of any data that we hold about you has been compromised, please immediately notify us of the problem by contacting us at info@purplesky.com

  1. Third-Party Websites

This Data Privacy Statement does not address, and we are not responsible for, the privacy practices of any third parties, including those that operate websites to which this Site links. The inclusion of a link on this Site does not imply that we or our affiliates endorse the practices of the linked website.

  1. Your Rights

You have choices about how your personal data is handled, and we are committed to providing you with reasonable access to your personal data and the ability to review and limit the use of such data in accordance with applicable law.

You may request to delete or modify your personal account and/or any user information you may have voluntarily submitted to us.  You may also ask to opt-out of marketing communications (you can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you.  In addition, you may request to have user information maintained by SKY deleted subject to the Data Retention section above.

If you are interested in exercising one or more of the rights described above, you can submit a request at info@purplesky.com.

  1. Changes to this Notice

We may update this Data Privacy Statement from time to time in response to changing legal, technical or business developments.  When we update our Data Privacy Statement, we will take appropriate measures to inform you, consistent with the significance of the changes we make.  We will obtain your consent to any material changes if and where consent is required by applicable laws.  We encourage you to periodically review this page for the latest information on our privacy practices.

© October 2024 – Purple Sky, LLC